Turn a one-day research sprint into a living competitive intelligence system using Perplexity, Claude, and a shared dashboard, with a weekly refresh that runs itself.
Every business needs competitor intelligence, but most teams either do nothing or drown a 20-company spreadsheet once a quarter and call it strategy. Both fail the same way: nothing in the output changes what anyone does on Monday. This workshop builds the opposite. A tight 3-5 competitor track list, a Perplexity Space that pulls cited baseline data in minutes, a Claude pass that surfaces the actionable patterns, and a shared dashboard with a weekly cadence that your team will actually open.
You'll pick your competitive set using the direct/indirect/aspirational filter, run Perplexity Deep Research to gather cited baselines across six dimensions, pipe the raw data into Claude for cross-competitor pattern analysis, produce three deliverables (matrix, battlecards, executive brief), and ship a live dashboard in Notion. Plus a scheduled Perplexity task that refreshes weekly without you touching it.
You walk away with a working intelligence system, not a deck. Three to five competitor profiles live, one repeatable process you can rerun every month, and a weekly rhythm the team can sustain.
