Academy Pass

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and deploy a working custom GPT for one specific business task — in an hour, end to end.

6 lessons · 38 min

Get Found by AI Search

ChatGPT, Perplexity, and Google's AI now answer your customers' questions without ever showing your website. This is the playbook for getting your business named as the answer: walk the four phases — get crawled, get extracted, get trusted, get measured — and track a share of answer that climbs each month.

8 lessons · 42 min

Create an AI-Powered Competitive Analysis

Turn a one-day research sprint into a living competitive intelligence system using Perplexity, Claude, and a shared dashboard, with a weekly refresh that runs itself.

5 lessons · 38 min

Build a Landing Page That Converts with AI

Ship a live, tracked landing page in a weekend — builder picked, copy AI-generated, tracking wired, measurement in place before you announce it.

5 lessons · 36 min

Fix a Leaky Funnel

Your funnel underperforms, so you've been fixing it blind — new headline, new button color, lower price — and nothing moves, because you're guessing at which part is broken. This course teaches you to diagnose first. Almost every underperforming funnel has one stage doing most of the damage; you'll learn to read the drop-off at each stage, find the one that's leaking worst, and apply the specific fix it needs — a traffic fix, a page fix, an offer fix, or a follow-up fix. You leave with a Funnel Leak Finder and an audit checklist, and the discipline to stop polishing the stages that were already fine.

7 lessons · 27 min

The 80/20 of Social Media: Pick the Right Platforms, Ignore the Rest

Choose the one or two social platforms that fit your audience, offer, content style, and capacity — then run a simple posting system without chasing every trend.

7 lessons · 45 min

Build an Agency That Runs Without You

You built your agency on being great at the work — and that's exactly what's capping it. Build the blueprint to scale on focus, systems, and team instead of your own hours.

9 lessons · 50 min

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Rebuild any service offer using Hormozi's four-lever Value Equation, the trim-and-stack process, and a guarantee architecture buyers can't easily walk away from.

9 lessons · 1h 27m

Build Your Sales Pitch Deck with AI

Build a researched, narratively-sharp, AI-generated sales deck for one named prospect in 90 minutes end to end.

6 lessons · 40 min

Never Split the Difference: Chris Voss's FBI Negotiation Tactics

The FBI's hostage negotiation playbook applied to every high-stakes conversation you have — client renewals, salary talks, tough vendors, difficult teammates.

9 lessons · 1h 2m

SPIN Selling: The Question-Based Method That Closes Deals

Learn to run high-consideration sales calls using four question types — Situation, Problem, Implication, Need-payoff — so the buyer ends up doing most of the selling, in their own words.

8 lessons · 1h 6m

The Psychology of Why People Buy

Understand the real, mostly-emotional forces behind every buying decision — trust, social proof, reciprocity, loss aversion, scarcity — and learn to use each one honestly, so the right buyer finds it easy to say yes. Persuasion, not manipulation.

7 lessons · 24 min

Build Your First HeyGen Video Ad in 60 Minutes

Type one prompt, swap one avatar, tune the script, match your brand, hit render. End the hour with a finished MP4 ready for Meta or LinkedIn.

5 lessons · 32 min

Marketing Metrics for Non-Marketers

Learn the marketing numbers that decide whether spend is creating profit, burning cash, or hiding behind polished reports.

9 lessons · 38 min

Reading the Market: Competitive Intelligence for Founders

Build a 60-minute Monday-morning habit that catches pricing changes, hiring shifts, founder-voice drift, and AI-search visibility before they show up as lost deals — and produces one named decision every week.

8 lessons · 1h 18m

Why Your Website Isn't Converting (And How to Fix It)

Learn how to diagnose the website mistakes that stop visitors from becoming leads, bookings, demos, or customers.

12 lessons · 36 min

Your AI-Powered Second Brain: Organize, Analyze, and Act on Everything

Most people use AI like a search engine and wonder why the answers feel generic. The difference is context — and context lives in a system. This course builds that system: a personal second brain, organized with PARA, that turns any AI tool into an advisor who actually knows your work.

10 lessons · 1h 54m

Building AI Agents That Actually Work

A beginner-friendly course on building AI agents that manage departments of your business — from understanding the agent loop to creating skills that compound over time.

9 lessons · 25 min

Talking to AI Like a Person (Not a Search Engine)

Most people type three words and wonder why AI didn't read their mind. Six conversation moves that turn bland output into work-grade output.

7 lessons · 40 min

Where to Start with AI Without Guessing

An hour. One real task from your week. AI reads your own contract and gives you a real answer. The on-ramp for anyone who's been meaning to start with AI for two years and hasn't.

4 lessons · 25 min