Build a 60-minute Monday-morning habit that catches pricing changes, hiring shifts, founder-voice drift, and AI-search visibility before they show up as lost deals — and produces one named decision every week.
Most founders only think about competitors when they raise, launch, or panic.
They read about them in long stretches, then go quiet for months. By the time they notice a real move, the move has already shaped customers' expectations and the deals that didn't come back. The cost is small per transaction. It compounds.
This course teaches the alternative — a 60-minute weekly habit that runs every Monday morning, before email, before the first product or sales decision of the week. You will look at six layers. You will produce one decision. You will log it. You will close the laptop.
You'll work one continuous founder scenario across eight lessons. In each lesson, you read one signal type — pricing pages, hiring posts, founder voice, product changelogs, AI-search visibility, customer reviews — and finish with the interpretive discipline that separates founders whose CI habit produces durable decisions from founders whose habit produces a stack of reactions.
By the end, you'll know which signals matter, which to ignore, and how to translate any of them into one decision a week. Your tool stack costs zero dollars a month.
You won't become an analyst.
You'll become a founder who is never surprised — and who lets one informed decision per week compound for years.
