Ship a live, tracked landing page in a weekend — builder picked, copy AI-generated, tracking wired, measurement in place before you announce it.
Landing pages are where ad spend turns into pipeline or evaporates. Most small teams know this and still ship pages that load too slow, say too little, or work on desktop but fall apart on phones. AI builders and AI copy tools collapsed the build time from weeks to hours, but only if you make the decisions in the right order. The failure pattern is reliable: pick a builder for the wrong reason, let ChatGPT write generic copy, publish without tracking, then guess at what to change.
This workshop fixes all four mistakes. You'll lock the offer in one sentence before opening any builder, run a 15-minute voice-of-customer pull so the AI copy sounds like your buyer instead of a chatbot, assemble the page from a seven-block anatomy that works across every vertical, wire up conversion tracking before launch so you have baseline data from day one, and leave with a weekly iteration loop that converts "we launched a page" into "we improve the page every Friday."
You walk away with a live, tracked landing page you could hand an ad campaign to by Monday morning, plus a repeatable process to build the next one in half the time.