Fix a Leaky Funnel
Your funnel underperforms, so you've been fixing it blind — new headline, new button color, lower price — and nothing moves, because you're guessing at which part is broken. This course teaches you to diagnose first. Almost every underperforming funnel has one stage doing most of the damage; you'll learn to read the drop-off at each stage, find the one that's leaking worst, and apply the specific fix it needs — a traffic fix, a page fix, an offer fix, or a follow-up fix. You leave with a Funnel Leak Finder and an audit checklist, and the discipline to stop polishing the stages that were already fine.
